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Ad Spec From Propertynews Northern Ireland is committed to staying at the forefront of creative development and the latest innovative online ad formats. We offer a comprehensive range of standard ad specifications but are happy to consider rich media/advanced ads and customized formats.

General Ad Specifications

  • Banner - 468 x 60 pixels
  • Expandable Banner - 468 x 60 closed, 468 x 300 expanded
  • Skyscraper - 120 x 600 pixels
  • Expandable Skyscraper - 120 x 600 pixels closed, 225 x 600 expanded (open to left)
  • Wide Skyscraper - 160 x 600 pixels
  • Leaderboard - 728 x 90 pixels
  • MPU - 300 x 250 pixels
  • Expandable MPU - 300 x 250 pixels closed, 500 x 250 expanded (open to left)
  • Text Ads – maximum of 40 characters including spaces
  • Logos for Directory - 140 x 140 pixels

Advertisement can be Flash, JPG, GIF or Animated GIF format. Maximum filesize is 39 KB.

We would recommend that the creative's do not exceed 15 seconds in animation length.

Third Party Tags accepts third party ad serving from:

  • Doubleclick
  • Bluestreak
  • Atlas
  • Adtech

... and other computable systems

Ads trafficked by

We will be happy to serve your ad for you. There are no special requirements for gif or jpg ads, but for flash ads you need to ensure that you do not encode the url into the ad file.

In the flash file create a button and add the following code to it:

on (release) { getURL(clickTag,"_blank"); }

Please note the code is case sensitive, clickTAG will not work, it needs to be typed clickTag.

We also recommend that you output the file to no higher than flash 6 player.

To help you out you can download this .fla flash file which contains a blank button that you can copy into your ad

Important Information - Please set a background on your flash ads

It is important to set a background to your flash ad, otherwise your ad may appear transparent. To set a background all you need to do is create a graphic layer that matches the size of your ad.

Video Ads are happy to run video ads simply follow the technical guidelines below:

Ads have a size limit of 39k this means you can embed the video directly into the ad. The ad should load in the video from an external source i.e. special servers to handle the demand for the video which can take up a lot of bandwidth and power.

If its easier can create the video ad for you and handle the hosting.

The costs for this would be:

  • £195 creation of video ad
  • £95 hosting the video

Basically if you give us the video we can do the rest!

Member Ezine

  • We will require the creative in html with all images used in the email in a zip file as we will be hosting the images on a propertynews server.
  • For SEO purposes ensure all text is displayed as text and not created into images.
  • Provide a plain text version of the email – as the system will send out html or plain text depending on how the recipients email system is optimized to receive emails.
  • Maximum width of 600 pixels.
  • We’ll add all the links once we receive the template.

Part of the Independent News and Media group